Home > Acquisitions, Dynamics CRM, Dynamics CRM 2013 > Microsoft Dynamics CRM – Convergence Public Announcements of the Second Quarter New Functionality Releases of 2014

Microsoft Dynamics CRM – Convergence Public Announcements of the Second Quarter New Functionality Releases of 2014

Microsoft has announced new functionality releases or updates that are coming to Microsoft Dynamics CRM 2013 to it’s worldwide and yearly Convergence conference, this time held in Atlanta.

What are the new releases? What do the original codenames (Leo, Mira and Subra) map to? How excited am I!

Leo – this will be the new Customer Care functionality for CRM. It’s based on the unified service desk for call center users and other case management functionality, which Microsoft acquired when it purchased Paratune. More on the acquisition from Bob Stutz can be found here. I did a blog post as well, it can be found here. Microsoft press release can be found here.

Mira – this will be know as Microsoft Dynamics Marketing. It’s based on marketing-automation technology that Microsoft acquired when it purchased MarketingPilot. More on the acquisition from Bob Stutz can be found here.  Microsoft Dynamics Marketing will be an add-on service that can be used with Microsoft Dynamics CRM.

Subra – this will be known as Microsoft Social Listening. This will be based on social-analytics technology that Microsoft acquired when it purchased NetBreeze. More on the acquisition from Bob Stutz can be found here. Microsoft Social Listening will also be an add-on service that can be used with Microsoft Dynamics CRM.

Keep your eyes open for the next announcements from Microsoft.

Greg Olsen
YellowDuckGuy

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