Home > Acquisitions, Dynamics CRM, Dynamics CRM 2013, Microsoft, Paratune > Microsoft Dynamics CRM – Microsoft acquires Parature

Microsoft Dynamics CRM – Microsoft acquires Parature

Hot of the press in 2014 is the news of the acquisition of Parature by Microsoft.

Parature is the industry’s leading provider of cloud-based customer service software and is used to support more than 3,000 brands and approximately 70 million end users worldwide. Parature empowers mid-market to enterprise organizations across major industries with the ability to centralize their customer service and support efforts and to manage, resolve and respond to a high volume of service issues across a variety of communication channels, including the growing number of service-related conversations that are happening every day on social media and mobile devices.

(2014, http://www.parature.com/)

This acquisition means a whole of of functionality relating to the customer service and support will be made available via Microsoft Dynamics CRM. Self-service is the key element or focus here along with self-service support across different devices and channels.

Press release can be read here: http://www.microsoft.com/en-us/news/press/2014/jan14/01-07paraturepr.aspx

So watch the space of Self-Service customer support with Paratune and CRM.

Greg Olsen

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